Run of the Mill

– Graphic designer based in Dublin – Branding – Motion Graphics – Web Design – Web Development – User Interface Design – User Experience Design – Photography – Photoshop Compositing

– Graphic designer based in Dublin – Branding – Motion Graphics – Web Design – Web Development – User Interface Design – User Experience Design – Photography – Photoshop Compositing – Graphic designer based in Dublin – Branding – Motion Graphics – Web Design – Web Development – User Interface Design – User Experience Design – Photography – Photoshop compositing

The brand identity and web design.

Run of the Mill is an award-winning, inclusive art and provide outreach, training and artistic opportunities for intellectually disabled artists and participants.

Our client wanted a new brand identity and website. As project leader and graphic designer, I was in charge of client contact, research, identity design, presentation of ideas and once approved web design and development.
What I did:

Insight into the project.

Run of the mill is a well established theatre but lacked any visual identity for consistant use across shows, events and classes.

Their theatre is an impressively diverse group. Not only in its actors but in its on stage performances, short films and workshops. Their award winning cast present on stage and screen, hard hitting topics as well as having a fun and playful sense of humour.

The challege was to capture their energy and diversity in a new brand identity.

To do this we decided to used cascading type to give a sense of movement and play within the logos type. To balance this, four coloured blade shapes of a "Mill" to represent its name/location, as well as giving a background for the type sit upon.